The Masters Series is designed to expose industry professionals to best practices and innovative ideas on topics that influence the business of meetings and conventions. Included as part of your registration, 2009's sessions  will give you the opportunity to delve into your ability create rapid/sustainable change, the new master work/life balance, and gain clear tactics for relating to “Generation Y.”

Monday, January 12, 2009

View Monday, January 12, 2009's Sessions

  • 10:30 a.m. - 12:00 p.m.

    The PCMA Masters Series by SOUNDVIEW - Influencer: The Power to Change Anything

    Click to View Event Details
    • Communication
    • Professional Education

    What do a high-powered Fortune 500 executive, a tribal leader in sub-Saharan Africa, and the founder of a San Francisco-based conglomerate run exclusively by ex-cons have in common? They’ve all helped themselves and others change behavior. Every day, each of us tries to influence ourselves or others to do something new and different. In this fast-paced and inspiring presentation based on the New York Times bestseller, Influencer: The Power to Change Anything, learn how you can create rapid and sustainable change.

    • Motivate yourself and others to do things you don't feel like doing.
    • Rapidly amass the social influence to change behavior.
    • Use the invisible and constant power of the environment to make change the path of least resistance.

    Joseph Grenny is co-author and contributor to eight books, including three New York Times bestsellers, Influencer: The Power to Change Anything, Crucial Conversations: Tools for Talking when Stakes are High and Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior. An expert in topics ranging from leadership and interpersonal communication to organizational change and effectiveness, Grenny has been cited in dozens of newspapers including the New York Times, Washington Post and the Wall Street Journal. He has also appeared on more than one hundred radio and television programs including CNN, Bloomberg, CNBC, and the Today Show.

    Joseph Grenny, Business Communication Expert & New York Times Bestselling Author,

    Location: NOMCC

Tuesday, January 13, 2009

View Tuesday, January 13, 2009's Sessions

  • 10:30 a.m. - 12:00 p.m.

    The PCMA Masters Series - The Next Generation

    Click to View Event Details
    • Talent Management
    • Professional Education

    It is time we got beyond the hype about Generation Y. In this insightful and entertaining presentation, Peter Sheahan (a Gen Y'er himself), will peel back the stereotype and find out what Generation Y is really about. Looking more broadly at workforce and consumer trends, we will examine Gen Y as both a mindset and a demographic. Explore how we will attract, engage and retain talent of all ages in the future, and the impact the "next generation" will have on the meetings we organize.

    • Discover what the Gen Y mindset really is, what is driving it, and its impact on our organizations.
    • Explore how the mindset of Generation Y is trending upwards and how it will redefine how you manage your staff and treat your customers.
    • Share ideas on how Gen Y style communications technology can enhance the meetings experience.

    Peter Sheahan appearance arranged by National Speakers Bureau

    Peter Sheahan, Bestselling Author, Generation "Y" Expert and Entrepreneurial Thought-Leader

    Location: NOMCC 1st Level Hall E3

  • 3:30 p.m. - 5:00 p.m.

    The PCMA Masters Series - Crazy, Busy, Nuts: Getting off the Conveyor Belt of Life™

    Click to View Event Details
    • Professional Development
    • Professional Education

    Do you ever wake up stressed just thinking about your day? Does your life feel like a non-stop "conveyor belt" packed with commitments and to-do lists? In this comedic, high energy and entertaining session, find out practical, applicable tools for managing the chaos and the inspiration to change. Packed with hilarious tales and cutting edge commentary, this session will focus your energies on renewing the passion, performance, and productivity of your people (and yourself).

    • Obtain practical tools for managing the chaos.
    • Practice what it takes to relax and remember to breathe.
    • Take control, becoming better leaders, co-workers, and communicators.

    Victoria Labalme appearance arranged by PCMA Premier Partner, Keppler Speakers

    Victoria Labalme, International Performing Artist, Victoria Labalme Communications, LLC

    Location: NOMCC 1st Level Hall E3

Wednesday, January 14, 2009

View Wednesday, January 14, 2009's Sessions

  • 10:30 a.m. - 12:00 p.m.

    The PCMA Master Series - The Green Economy: America's New Frontier

    Click to View Event Details
    • Strategic Planning/Thinking
    • Professional Education

    At a time when our nation faces challenges on several fronts, investing in the green economy has emerged as a single solution to multiple challenges. Every green idea is an opportunity to help the economy, whether it be green building, manufacturing wind turbines, implementing energy efficient technologies, or inventing the fuels of the future. Conservationist Jerome Ringo will identify how American industries can be at the forefront of transforming our economy to transform the world. Walk away with ideas about how you can become a part of the solution.

    • Discover how the United States can become the world leader in green technologies.
    • Identify how climate change is impacting nearly every industry in the world.
    • Effect a greater impact on positive environmental change.

    Jerome Ringo Environmental Pioneer and President of the Apollo Alliance As president of the Apollo Alliance, Jerome Ringo represents more than 17 million people and labor, environmental, national security, civil rights, and business leaders fighting to make America independent from foreign energy. He has been endorsed by the AFL-CIO and 22 international labor unions. Ringo came to the Apollo Alliance in 2005 as a dedicated champion of environmental justice and vocal advocate of clean energy. He is a member of the Green Group, a member of Newsweek’s Environment and Leadership Council, and serves as an official advisor to the Sundance Channel’s The Green. In 2006, Ebony Magazine named him one of the most influential African Americans. Boards he sits on include: Al Gore's Climate Advisory Panel, National Wildlife Federation, National Parks and Conservation Association, Florida A & M University School of the Environment, Sundance Channel The Green, Newsweek Magazine Advisory Panel on Climate Change.

    Jerome Ringo appearance arranged by PCMA Premier Partner, Keppler Speakers

    Jerome Ringo, President, Apollo Alliance

    Location: NOMCC 1st Level Hall E3