• 6:00 a.m. - 7:00 a.m.

    PCMA Fun Run/Walk

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    The Mississippi River lends its riverbank for a fun run/walk! Enjoy the French Quarter in the morning and the peaceful tranquility you will not be able to find any other part of the day. The Fun Run/Walk will begin at the Audubon Aquarium of the Americas (on the jogger’s path between the Aquarium and the Mississippi River). Participants will proceed downtown on the jogger’s path and end at the New Orleans Board of Trade …where New Orleans got its start. Light refreshments will be provided and T-shirts will be given out to all participants completing the run/walk. Start and end locations are within 1 – 5 city blocks from all PCMA hotels (transportation will not be provided). Course is approximately 2 miles/3.2 km.

    Location: Aquarium of the Americas

  • 7:00 a.m. - 8:00 a.m.

    CASE® Breakfast

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    Have you participated in CASE®? Gather with fellow colleagues who have earned their Certified Association Sales Executive (CASE®) certificate and take advantage of this opportunity to network and reconnect during this time that is especially set aside for you.

    Location: Marriott New Orleans Convention Center Third Floor - Grand Ballroom Bissonet

  • 7:00 a.m. - 8:15 a.m.

    Continental Breakfast Available

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  • 7:00 a.m. - 5:00 p.m.

    Registration

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    Location: NOMCC 1st Level Hall E Lobby

  • 7:30 a.m. - 8:30 a.m.

    Ask the Expert - Green Meetings

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    Questions on green meetings? Stop by the Green Meetings Community in the PCMA Pavilion and ask an industry expert your burning questions.

    Deborah Popely, President, Green 2B2C Marketing

    Julie Larson, Project Manager, McDonald's Corporation

    Location: NOMCC 2nd Level La Nouvelle Orleans, PCMA Pavillion

  • 8:00 a.m. - 8:30 a.m.

    Ask the Expert – Australia

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    Do you have questions or concerns about planning a meeting in Australia? Stop by the Global Meetings Community in the PCMA Pavilion and ask experienced planners your burning questions.

    Lisa L Dyson CMP, Director, Conference Services, Teachers of English to Speakers of Other Languages

    David L Williams CMP, Executive Director, International Association for Energy Economics

  • 8:30 a.m. - 10:00 a.m.

    GENERAL SESSION - What’s Next for the Markets and the Economy

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    Professor Jeremy Siegel of the world-renowned Wharton School will tackle today’s hottest global issue: the economy. Don’t miss this topical session where Siegel will outline the root causes of the current economic crisis; discuss where today’s values lie; and project domestic and international returns into the future. Find out what you need to know to prepare for the year ahead.

    Jeremy Siegel has written and lectured extensively about the economy and financial markets, and has appeared frequently on CNN, CNBC, NPR and others networks. He is a regular columnist for Kiplinger’s and Yahoo! Finance and has contributed articles to The Wall Street Journal, Barron’s, The Financial Times and other national and international publications. Prof. Siegel served for 15 years as head of economics training at JP Morgan and is currently the academic director of the U.S. Securities Industry Institute.

    Jeremy J. Siegel, Professor, The Wharton School

    Location: NOMCC 2nd Level Conference Auditorium

  • 9:30 a.m. - 10:30 a.m.

    Ask the Expert - Green Meetings

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    Questions on green meetings? Stop by the Green Meetings Community in the PCMA Pavilion and ask industry experts your burning questions.

    Tamara Lynn Kennedy-Hill, Executive Director, Green Meeting Industry Council

    Rebecca Mebane, Director of Conferences and Meetings, National Recycling Coalition and Convene Green Alliance

    Location: NOMCC 2nd Level La Nouvelle Orleans, PCMA Pavillion

  • 10:00 a.m. - 10:30 a.m.

    Ask the Expert – Mexico

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    Do you have questions or concerns about planning a meeting in Mexico? Stop by the Global Meetings Community in the PCMA Pavilion and ask experienced planners your burning questions.

    Kent E. Allaway CEM, CMP, Director, Meetings & Trade Shows, Produce Marketing Association

    Cathy M. Mason CMP, Account Director, Minding Your Business, Inc.

    Betty J. Schultz, Director of Meetings, ASTM International

  • 10:00 a.m. - 10:30 a.m.

    Bite-Size Learning – Green Standards and Certifications: An Industry Update and What It Means for You

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    The hospitality industry is rapidly shifting to a greener and more socially responsible era, and with these changes come many questions. What qualifies a meeting as green? What are the latest developments in the creation of standards and certifications? Learn about the current efforts being made by the Convention Industry Council’s Accepted Practices Exchange (APEX) and ASTM International in the important endeavor of developing green standards.

    Amy Spatrisano CMP, Principal, Meeting Strategies Worldwide

    Location: NOMCC La Nouvelle Orleans, PCMA Pavillion

  • 10:00 a.m. - 10:30 a.m.

    Networking Refreshment Break

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  • 10:30 a.m. - 12:00 p.m.

    Global Markets: A Game of Strategy and Risk

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    • Strategic Planning/Thinking
    • Professional Education

    How will your international meeting be influenced by the local economy, government and socio-cultural factors? There are important issues that need to be understood when planning and managing risk for international meetings that are vital to its success. Discover what you need to know before, during, and after the event in order to make intelligent decisions that will benefit your organization.

    • Discover how to uncover the challenges that exist in your host country.
    • Explore governmental policy matters and potential barriers.
    • Gain a greater understanding of foreign exchange, secure finance, and maintaining financial integrity.
    Moderator

    Jonathan M. Hutchison AM, Managing Director, Sydney Convention and Visitors Bureau

    Panelists

    Robert W. Guy CMP CMP, Managing Director, Pacific World

    Leigh Wintz CAE, Executive Director, Soroptimist International of the Americas

    Location: NOMCC 2nd Level 255-257

  • 10:30 a.m. - 12:00 p.m.

    Leadership and The Art of Persuasion

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    • Communication
    • Professional Education

    Ever wondered why bad ideas sometimes win over better ones? Ever had to resign yourself to the inevitable because you didn't know how to change someone's mind? If you're tired of letting others determine how things turn out, develop your leadership skill, confidence and determination as you explore the amazing designs and practical patterns of the art of persuasion.

    • Establish or regain credibility and authority.
    • Produce positive change with your ideas.
    • Fully engage the motivation of yourself and others.

    Rick Kirschner ND, Speaker, The Art of Change LLC

  • 10:30 a.m. - 12:00 p.m.

    Listen up: Your Focus is Costing You

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    • Communication
    • Professional Education

    Did you know that people screen out or alter what they hear in over 70% of all communications? In this industry of deadlines, details and challenges, you are losing time, money, and damaging your reputation with your colleagues every time you misinterpret what you hear. This session will show you how to really listen to what people are saying so that you can become more efficient, productive and respected.

    • Improve your ability to communicate effectively.
    • Reduce conflict by discovering your natural listening approach.
    • Capitalize on your listening strengths.

    Margie Thomas IAF-CPF, CTC, Productivity Strategist, M.A.T. Consulting, Inc.

  • 10:30 a.m. - 12:00 p.m.

    Living Leadership: Discover the Leader Within

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    • Leadership
    • Professional Education

    Successful leaders understand the principles of leadership and know how to apply those principles to every situation. Attend this panel discussion of distinguished industry leaders and gain insights into their leadership philosophies. Discover what actions helped each leader reach their level and explore how they shifted their focus from departmental to organizational while adopting a strategy for success. Identify the leadership traits you possess, learn new styles, and discover how you can succeed.

    • Become a force for positive change in your organization.
    • Utilize leadership principles for effective execution.
    • Identify proven flexible leadership styles that are effective for diverse situations.
    Moderator

    Richard B. Green CASE, VP, Association Sales and Industry Relations, Marriott International

    Panelists

    Teri E. Jarvie CMP, Director of Meeting Services, Council of Supply Chain Management Professionals

    Michelle W. Jones CMP, Senior Meeting Planner, The Forum Group

    John Patronski, Executive Vice President, GES Exposition Services

    Michael N. Greto CMP, Global Strategic Accounts, Coca-Cola Company

    Location: NOMCC 2nd Level 275-277

  • 10:30 a.m. - 12:00 p.m.

    Open for Business: Build a Strong Foundation for Your Company

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    • Business Development
    • Professional Education

    Got that entrepreneurial spirit? It takes more than a good idea and a desire to be your own boss to launch a successful venture. Many small businesses fail within their first 2 years and it isn't for lack of heart. This hands-on session will give you the tools you need to succeed in today's marketplace.

    • Conduct cash flow analysis to identify and eliminate deficiencies or surpluses in cash.
    • Consider “price packaging” strategies that will show consumers you offer the best value.
    • Utilize financial statements to track and analyze financial information to make strategic business decisions.

    Wendy Barlin, CPA, Barlin Business Solutions Inc.

  • 10:30 a.m. - 12:00 p.m.

    Open Forum Shared Interest Group

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    • Professional Development
    • Professional Education

    New this year! You’re passionate about this industry and face challenges in the upcoming year. Bring your top concerns and questions to this open forum and speak with other meetings industry leaders about what keeps you up at night or what next challenge you can’t wait to tackle. Stop by and join the conversation.

    Location: NOMCC

  • 10:30 a.m. - 12:00 p.m.

    Speaker Series by Soundview - Crucial Conversations: Tools for Talking When Stakes are High

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    • Communication
    • Executive Education

    Not getting the results you want? A crucial conversation could be holding you back. After more than thirty years of research in two dozen industries, Joseph Grenny, New York Times bestselling author of Crucial Conversations: Tools for Talking When Stakes are High, has seen the struggle leaders face. He has found that leaders who avoid talking honestly with the right people about the right issues can expert poor results. Top-rated leaders routinely employ skills that turn diverse thought into synergy and then into results by mastering crucial conversations. Discover how you can create more positive results, personally, professionally, and throughout your entire organization.

    • Identify the tools necessary to handle controversial and heated issues.
    • Professionally discuss issues in a way that makes it safe for everyone to speak.
    • Create an environment where people share their best ideas, make wise decisions, and then act on those decisions with conviction.

    Joseph Grenny, Business Communication Expert & New York Times Bestselling Author,

    Location: NOMCC 1st Level Hall E3

  • 10:30 a.m. - 12:00 p.m.

    Sponsorship Shared Interest Group

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    • Professional Development
    • Professional Education

    David J. Olender, Vice President, Strategic Alliances and Supplier Development, Gaylord Entertainment

    Location: NOMCC 2nd Level Outside of room 236-267 near escalator

  • 10:30 a.m. - 12:00 p.m.

    The Changing Face of Your Medical Exhibits

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    • Strategic Planning/Thinking
    • Professional Education

    The regulations facing medical exhibitions have begun to make exhibitors wonder if meeting innumerable rules is worth the effort. The concern show managers/organizers face is that the funding provided by exhibitors on which you depend could exponentially decrease. Will attendees accept these changes? Will this affect your show’s success? Could this affect physician/medical practitioner attendance? This session will address the current landscape and help you understand what the ramifications could be for a shift in perception. Engage in a dialogue that will help you plan for the future and align your strategy for success.

    • Identify issues that are impacting the scope of activities that may occur in exhibit halls.
    • Debate proposed solutions to resolve barriers to current and future exhibits from a society and industry perspective.
    • Point out alternatives for attracting attendees to promotional activities.
    Moderator

    Alvin Lever, Executive Vice President & CEO, American College of Chest Physicians

    Panelists

    David H. Eubanks EdD, RRT, FCCP(Hon), Senior Vice President, American College of Chest Physicians

    Stan Hull, Global Community Partnerships, GlaxoSmithKline

    Theodore J. Nielsen RT, RDMS, Director, Global Learning, SonoSite, Inc.

    Location: NOMCC 1st Level Hall E1

  • 10:30 a.m. - 12:00 p.m.

    The PCMA Masters Series - The Next Generation

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    • Talent Management
    • Professional Education

    It is time we got beyond the hype about Generation Y. In this insightful and entertaining presentation, Peter Sheahan (a Gen Y'er himself), will peel back the stereotype and find out what Generation Y is really about. Looking more broadly at workforce and consumer trends, we will examine Gen Y as both a mindset and a demographic. Explore how we will attract, engage and retain talent of all ages in the future, and the impact the "next generation" will have on the meetings we organize.

    • Discover what the Gen Y mindset really is, what is driving it, and its impact on our organizations.
    • Explore how the mindset of Generation Y is trending upwards and how it will redefine how you manage your staff and treat your customers.
    • Share ideas on how Gen Y style communications technology can enhance the meetings experience.

    Peter Sheahan appearance arranged by National Speakers Bureau

    Peter Sheahan, Bestselling Author, Generation "Y" Expert and Entrepreneurial Thought-Leader

    Location: NOMCC 1st Level Hall E3

  • 10:30 a.m. - 12:00 p.m.

    When A Crisis Happens: What's My Role?

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    • Facilities and Services
    • Professional Education

    Are you prepared to respond to a labor stoppage, food poisoning, or weather-related disaster? These and other crises are the planner’s responsibility to manage, not just the facility. Discover what you need to know about how to partner with your facility to do your part and protect your interests. Using case studies, this session will explore different types of risk and assist you in outlining your role within these situations. Hear from people who have lived through crises and benefit from their experiences.

    • Assess areas of potential risk.
    • Define the roles and responsibilities of the planner, the facility, and other supplier-partners in a crisis.
    • Create strategies to aid in crisis mitigation and response.
    Moderator

    Tyra W. Hilliard PhD JD, CMP, Department of Tourism & Hospitality Management, George Washington University

    Panelists

    Brian Foley, Convention Services, Omni Hotel at CNN Center

    Laura Metcalf Jelinek CAE, Director, Conferences, Meetings And Travel, Easter Seals, Inc.

    Sylvia P. Ratchford, Executive Director, Hinman Dental Society

    Location: NOMCC

  • 12:15 p.m. - 1:30 p.m.

    2010 Dallas Kick-off Luncheon

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    You will not want to miss this networking luncheon! Enjoy lunch, network with friends and colleagues, and get an advance peek at what is in store for next year as PCMA's 54th Annual Meeting heads to Dallas in 2010.

  • 1:30 p.m. - 5:00 p.m.

    Advanced Food and Wine Pairing - Antoine's Restaurant

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    • Event Management
    • Professional Education

    Location: Antoine's Restaurant

    SOLD OUT - You will be placed on a waiting list if you register for this program

    Pairing food and wine is primarily about flavors – isolating them, maximizing them and combining them. Discover the technique to combine food and fine wine selections to create inspiring pairings during this experiential session. Discuss important aspects of pairing food and wine with a top level chef and sommelier and walk away with techniques that will amaze.

    • Identify the elements for proper tasting of wine.
    • Distinguish the influence of senses on the pairing of food and wine.
    • Select wines that are cost effective and enhance your meal.

    Note: Session is limited to the first 45 registrants. Pre-registration and an additional fee are required.

    Johnny Messina, Head Waiter, Antoine's Restaurant

    Mike Regua, Head Chef, Antoine's Restaurant

    Linda Smith, Wine Distributor Representative, Antoine's Restaurant

    Location: Antoine?s Restaurant 12th Night Room

  • 1:30 p.m. - 3:30 p.m.

    PCMA Student Career Fair

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    Students are exclusively invited to attend this career fair featuring a limited number of PCMA members representing both planner and supplier organizations. Remember to bring copies of your résumé!

    Location: NOMCC 3rd Level 356-357

  • 1:30 p.m. - 5:30 p.m.

    Team Building – Mardi Gras Style

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    • Talent Management
    • Professional Education

    Mardi Gras World’s prop shop is home to some of the most spectacular floats ever built for the carnival. Where better to improve team building skills than here? With the guidance of resident artists, develop a plan to create, construct, sculpt and paint a mini-float. Discover how your group decision-making and interaction skills fare during this fun and enlightening activity. Be prepared to be judged on your float designing skills!

    • Expand your creativity skills.
    • Compare roles and responsibilities of team dynamics.
    • Evaluate communication styles as related to productivity and goal setting.

    Session is limited to the first 50 registrants. Pre-registration and an additional fee is required. Please wear “paint” clothing.

    Location: Mardi Gras World

  • 1:45 p.m. - 3:00 p.m.

    After the A-Ha Moment: War Stories and Lessons Learned

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    • Event Management
    • Professional Education

    Got amazing tales, lessons learned, or war stories from the trenches? Have you planned for the unexpected and had all your bases covered only to strike out on a curve ball? Share your experiences during this panel discussion and learn from each other’s mistakes. We will conceal your identity, and ask that you do the same for the company and colleagues you dish about.

    • Share the biggest business lesson you've learned, and how you learned it.
    • Re-examine what you think you already know and why it is important.
    • Apply techniques to your meetings and events to avoid potential disaster!
    Moderator

    Willie L. Benjamin, Assistant Director of Meeting and Exhibitions, American Chemical Society

    Panelists

    Laurie Fitzgerald CMP, Senior Meeting Manager, Allstate Financial

    Johnnie C. White Jr. CMP, Director, Meetings & Conventions, Cardiovascular Research Foundation

    Greg Van Dyke, Senior Vice President, Marketing, PSAV Presentation Services

    Anne Hamilton, Vice President Resort Sales & Service, Walt Disney World® Resorts

    Location: NOMCC 1st Level Hall E2

  • 1:45 p.m. - 3:00 p.m.

    Closed-Loop Recycling: The Future of Green Meetings?

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    • Event Management
    • Professional Education

    Under the watchful eye of a nation and while confronting unique challenges, both the DNC and RNC produced the most environmentally-sustainable political conventions in modern American history. More than 200,000 pounds of materials were diverted from waste and recycled or reused. Key industry experts will discuss their experiences and strategies with convention and meeting recycling; demonstrate how diverted materials are put to beneficial use; and invite your input on broader issues for convention and venue recycling. No matter where you are in the greening process, this session will help you position your efforts in a way which will exceed your meetings expectations and leave a more sustainable impact on your destination.

    • Obtain practical, common-sense solutions to limit your meetings impact on the environment.
    • Explore closed loop recycling, composting and other resource recovery opportunities for your meeting.
    • Establish legacy systems which enhance the destination and existing resources.
    Moderator

    Gary E. Wygant, Vice President Recycling Business Development, Coca-Cola Recycling LLC

    Panelists

    Jaime Nack, President, Three Squares Inc.

    Kate M. Krebs, Director of Sustainable Resources, The Climate Group

    David Struhs, VP Environmental Affairs, International Paper

    Location: NOMCC 2nd Level 275-277

  • 1:45 p.m. - 3:00 p.m.

    Customize Your Attendees' Experience

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    • Program Planning
    • Professional Education

    Consumers today expect to be able to ask for and receive exactly what they want. Thanks to products like YouTube, there is growing pressure to create on-demand content that is just a button or mouse-click away. How will your meetings respond? This session will explore real world examples of customized content and discuss how you can improve your attendee's experience.

    • Extrapolate on how consumer trends will spill over into the meeting arena.
    • Identify how existing technology is already creating more personalization.
    • Illustrate how future technology will impact our ability to deliver customized information.

    Sue Tinnish, Principal, S.E.A.L., Inc.

    Location: NOMCC

  • 1:45 p.m. - 3:00 p.m.

    Find the Right Exhibitors & Sponsors (and keep them coming back)

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    • Business Development
    • Professional Education

    Are you on track to meet your exhibition goals? This panel discussion will show you how to effectively convey key sales messages, develop innovative packages and coordinate effective post-event follow-up. The session will also cover key components from managing regulatory requirements for international programs, to presenting opportunities for year-round value to prospects.

    • Effectively target exhibit/sponsorship packages.
    • Communicate the full value to exhibitors and sponsors.
    • Successfully meet all requirements to exhibitors/sponsors.

    Sheila Stampfli, Chief Business Development Officer, Courtesy Assoiciates

    Ellen E. Shortill, Director, Courtesy Associates

    Michael L. Payne, Executive Vice President and Managing Director, SmithBucklin Corporation

    David A. Weil CAE, Senior Director, SmithBucklin Corporation

    Location: NOMCC

  • 1:45 p.m. - 3:00 p.m.

    How to Avoid a Lawsuit and Other Legal Problems

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    • Legal Issues
    • Professional Education

    In our multi-media, Internet-based world, meeting professionals and their organizations face growing risks of liability for the misuse of protected content and materials, copyrights, and trademarks. This entertaining and interactive program will explore how to avoid liability for infringement and specifically, why Amway lost millions for misuse of content at its conventions...and how you and your organization can avoid a similar fate.

    • Identify the materials typically encountered by meetings professionals that are protected by copyrights and trademarks.
    • Make fair use of the content and names of others without infringing their rights.
    • Avoid legal liability for improper use of content and names owned by others and stay out of jail.

    Mark Partridge JD, Partner, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP

  • 1:45 p.m. - 3:00 p.m.

    Influence Decision Makers: Sell Your Ideas & Programs

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    • Communication
    • Professional Education

    Meeting and convention management positions seldom come with the power you need to get your work done. Whatever your level or position in the organization, you can influence decision makers and develop credibility with your presentations. Discover how to create presentations that gain acceptance for your ideas, projects, and programs from decision makers of diverse temperaments.

    • Distinguish influence from manipulation and the contrasting impact of each on outcome, relationship, persuasiveness.
    • Devise a classic and generic influence strategy to guide future efforts.
    • Utilize tips, tools, and techniques in conducting a rehearsal of the back home meeting.

    Paul O. Radde, Founder, The Thrival Institute

    Location: NOMCC

  • 1:45 p.m. - 3:00 p.m.

    Meeting Planners: Who's On Your Team?

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    • Talent Management
    • Professional Education

    Meeting professionals oversee multiple operations at one time, face numerous deadlines, and orchestrate the activities of several different groups of people. In order to do so, they must form high-performance teams. This revealing session encourages you to closely examine who's on your team and how it functions in order to improve your performance. Discover how to utilize a variety of leadership roles, communication skills, and team-building tools to achieve optimum performance.

    • Identify the characteristics for development of teams and team values.
    • Foster a sense of commitment to a common goal.
    • Utilize your team as a versatile and strategic resource in the planning of your events.

    Margie Thomas IAF-CPF, CTC, Productivity Strategist, M.A.T. Consulting, Inc.

  • 1:45 p.m. - 3:00 p.m.

    Open Forum Shared Interest Group

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    • Professional Development
    • Professional Education

    New this year! You’re passionate about this industry and face challenges in the upcoming year. Bring your top concerns and questions to this open forum and speak with other meetings industry leaders about what keeps you up at night or what next challenge you can’t wait to tackle. Stop by and join the conversation.

    Location: NOMCC

  • 1:45 p.m. - 3:00 p.m.

    Speakers & Speaker Bureaus Shared Interest Group

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    • Professional Development
    • Professional Education

    John P. Truran, Sr. Vice President, Sales & Marketing, Keppler Speakers

    Donald Jenkins CASE, Vice President, National Speakers Bureau

    Location: NOMCC 2nd Level Outside of room 236-267 near escalator

  • 1:45 p.m. - 3:00 p.m.

    Take Your Business to the Next Level

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    • Business Development
    • Professional Education

    Is your company exceeding its goals? If you have been in business for a while, you know the challenges you face as a meeting professional and CEO. Join this panel discussion of successful business owners and discover how they overcame the obstacles to create thriving organizations. Be inspired by their stories and discover actionable steps you can take to position yourself for success.

    • Determine the elements that can take your business to the next level.
    • Assess the qualities within your organization to place you on the right path.
    • Apply strategies that worked for the panel to your own strategic plan.
    Moderator

    Wendy Barlin, CPA, Barlin Business Solutions Inc.

    Panelists

    Max Suzenaar, CEO, Minding Your Business, Inc.

    Gregg H. Talley CAE, President and CEO, Talley Management Group, Inc.

    Jennifer D Collins CMP, President, The Event Planning Group, LLC

    Mickey Schaefer CAE, President, Mickey Schaefer and Associates LLC

    Location: NOMCC

  • 1:45 p.m. - 3:00 p.m.

    Taking Your Meeting to China

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    • Event Management
    • Professional Education

    With the increase of international members at many organizations, planning a meeting in China is becoming more of a reality. Using case studies, this session will address the do's and don'ts for planning a meeting in such a unique destination, as well as help arm your organization with the knowledge required for conducting effective meetings in China. Learn from meeting planners who have successfully planned meetings in China.

    • Prepare for the unique challenges of doing business in China.
    • Locate resources to assist with planning, such as use of local partners, proper marketing, logistics, housing, transportation, translation/interpretat
    • Determine your organization's readiness for doing business in China.
    Moderator

    Ping He CMP MBD, Director International Market Development, Experient

    Panelist

    David Spain, President, Travel Trade Marketing (USA) Inc.

    Location: NOMCC

  • 2:30 p.m. - 3:30 p.m.

    Ask the Expert - Green Meetings

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    Questions on green meetings? Stop by the Green Meetings Community in the PCMA Pavilion and ask industry experts your burning questions.

    Amy Spatrisano CMP, Principal, Meeting Strategies Worldwide

    Nancy J. Wilson CMP, Principal, Meeting Strategies Worldwide

    Location: NOMCC

  • 3:00 p.m. - 3:30 p.m.

    Ask the Expert – Asia

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    Do you have questions or concerns about planning a meeting in Asia? Stop by the Global Meetings Community in the PCMA Pavilion and ask experienced planners your burning questions.

    Behroz Daroga CMP, President, MEC-USA, Meetings, Events & Communications

    Jody K. Egel CMP, Meetings Manager, Million Dollar Round Table

    Roberta A. Kravitz, Executive Director, International Society for Magnetic Resonance in Medicine

    Leigh Wintz CAE, Executive Director, Soroptimist International of the Americas

    Dean Martin CMP, Event Marketing Manager, Microsoft Corporation

    Location: NOMCC 2nd Level La Nouvelle Orleans, PCMA Pavillion

  • 3:00 p.m. - 3:30 p.m.

    Networking Refreshment Break

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  • 3:30 p.m. - 5:00 p.m.

    An Inside Look at Political Conventions

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    • Event Management
    • Professional Education

    For meeting professionals, political conventions present a number of unique production challenges. From the site selection and staging, to managing an army of volunteers, media hordes and professional protesters, event organizers have to plan the party of all parties while a nation watches. While the nature of political conventions hasn’t changed much since the first one in 1766, nearly everything else has. Get the inside scoop from industry representatives and political insiders who have been involved in planning both Democratic and Republican conventions.

    • Gain insights into the stakeholders and politics you must manage at political conventions.
    • Explore the inner workings of the many events tied to the political conventions.
    • Examine how production techniques are used to highlight differences between the political parties.
    Moderator

    Christie Hicks, Senior Vice President of Global Sales, Starwood Hotels & Resorts Worldwide, Inc.

    Panelists

    Paul Cunniffe, Vice President, National Sales, GES Exposition Services

    William D. Harris, Convention Manager for Caucus Operations, Republican National Convention

    Greg Lane, National Project Director, Freeman

    David Pilinski, Senior Vice President, Operations/Safety & Service, GES Exposition Services

    Mike Miller, Former Director of Operations, Media Operations, Production & Official Proc, Republican National Convention

    Location: NOMCC 2nd Level 275-277

  • 3:30 p.m. - 5:00 p.m.

    CMP® Application Process

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    • Professional Development
    • Professional Education

    Interested in taking the next step in your career? Join us to discuss the benefits of being a CMP®. Download the CMP® Application from the Convention Industry Council website and bring it with you to enjoy this exciting career enhancing session, which will guide you step-by-step through the application and examination process.

    • Discover the history and importance of the CMP® designation on your career.
    • Complete your CMP® application.
    • Identify areas of deficiency in accumulating sufficient points to be eligible to site for the CMP® Examination.

    Karen Kotowski CMP, CAE, Chief Operating Officer, Convention Industry Council

    Location: NOMCC 2nd Level 255-257

  • 3:30 p.m. - 5:00 p.m.

    Creating a Successful Strategic Meetings Management Program

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    • Event Management
    • Professional Education

    Brought to You By the Association of Corporate Travel Executives

    Do you know the scope of your meetings spend? Have you taken a strategic approach to managing all of your meetings? Discover how implementing a strategic meetings management (SMM) program within your organization will have the greatest impact on cost with the least amount of internal “push back.” This session will provide a quick start plan that covers the framework of a successful strategic meetings management (SMM) program.

    • Discover how implementing planning and sourcing processes will positively impact your organization.
    • Identify policy essentials.
    • Reconcile local, regional and global program variations.

    John N. Hackett, Director of Sales, StarCite, Inc.

    George Odom, Senior Director, Business Development, Advito

    Location: NOMCC

  • 3:30 p.m. - 5:00 p.m.

    How to Build Partnerships that Benefit Your Brand

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    • Business Development
    • Professional Education

    Before undertaking a strategic sponsorship, alliance or partnership, there are several critical questions which must be addressed. How well established is your brand? Who is most interested in your members/customers? What best practices should you follow? This interactive session will help you answer these questions, establish a strong foundation for your initiatives and ensure their success. Discover how other individuals are conducting their own sponsorship, alliance, or partnership initiatives.

    • Identify different types and objectives of sponsorships, alliances or partnerships.
    • Understand process for identifying brand awareness, prospect cultivation and development and asset/program valuation.
    • Develop action plan for your own sponsorship, alliance or partnership initiatives.

    Sherrif Karamat, Chief Operating Officer, Professional Convention Management Association

    David J. Olender, Vice President, Strategic Alliances and Supplier Development, Gaylord Entertainment

    Diane Knoepke, Vice President, IEG, Inc.

    Location: NOMCC 2nd Level 271-273

  • 3:30 p.m. - 5:00 p.m.

    How to Get a "Yes" from Your Superiors

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    • Communication
    • Professional Education

    The old adage about first impressions is still true — often we only have one opportunity to present ideas, needs, and concerns to those that matter most. How can you ensure that your next presentation will not fall flat? Discover how to present your idea in a way that is guaranteed to receive approval when you tailor your message to meet the needs of even your strongest critic.

    • Identify your customer’s/member’s core motivation.
    • Adjust and prepare presentations to align with customer’s/member’s needs.
    • Create persuasive, memorable, action-oriented messages.

    Sue Hershkowitz-Coore CSP, President/Owner, High Impact Presentations

    Location: NOMCC

  • 3:30 p.m. - 5:00 p.m.

    International Meetings Shared Interest Group

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    • Professional Development
    • Professional Education

    Tina M. Wehmeir, Managing Partner, Talley Management Group, Inc.

    Location: NOMCC 2nd Level Outside of room 236-267 near escalator

  • 3:30 p.m. - 5:00 p.m.

    Meetings Industry Legal Year in Review

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    • Legal Issues
    • Professional Education

    From viruses to vermin, flight cancellations, and new surcharges, the legal issues faced in the meetings industry in 2008 can affect how you do business in 2009 and beyond. In this interactive session, we will discuss the legal issues raised by some of the unusual, unique, and downright bizarre things that happened and discover how they can affect contracts, budgets, and sometimes reputations. Discover how you can legally prepare your meetings to face new challenges in the new year.

    • Interpret language and effect of creative contract clauses and negotiation tactics.
    • Implement new business tactics and processes based on changes that occurred in 2008.
    • Anticipate business trends that may continue into 2009.

    Tyra W. Hilliard PhD JD, CMP, Department of Tourism & Hospitality Management, George Washington University

  • 3:30 p.m. - 5:00 p.m.

    Open Forum Shared Interest Group

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    • Professional Development
    • Professional Education

    New this year! You’re passionate about this industry and face challenges in the upcoming year. Bring your top concerns and questions to this open forum and speak with other meetings industry leaders about what keeps you up at night or what next challenge you can’t wait to tackle. Stop by and join the conversation.

    Location: NOMCC

  • 3:30 p.m. - 5:00 p.m.

    The PCMA Masters Series - Crazy, Busy, Nuts: Getting off the Conveyor Belt of Life™

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    • Professional Development
    • Professional Education

    Do you ever wake up stressed just thinking about your day? Does your life feel like a non-stop "conveyor belt" packed with commitments and to-do lists? In this comedic, high energy and entertaining session, find out practical, applicable tools for managing the chaos and the inspiration to change. Packed with hilarious tales and cutting edge commentary, this session will focus your energies on renewing the passion, performance, and productivity of your people (and yourself).

    • Obtain practical tools for managing the chaos.
    • Practice what it takes to relax and remember to breathe.
    • Take control, becoming better leaders, co-workers, and communicators.

    Victoria Labalme appearance arranged by PCMA Premier Partner, Keppler Speakers

    Victoria Labalme, International Performing Artist, Victoria Labalme Communications, LLC

    Location: NOMCC 1st Level Hall E3

  • 3:30 p.m. - 5:00 p.m.

    Transform your Show by Understanding the Human Dimension

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    • Strategic Planning/Thinking
    • Executive Education

    For both exhibitors and attendees, participation in a trade show can be a daunting experience fraught with confusion and disappointment. This session will show you how walking in your customers’ shoes, you can analyze the breakpoints, determine meaningful interactions, and create a coherent model of the ideal trade show experience for both exhibitors and attendees. Discover what truly matters to each, and how it can affect the future of your show.

    • Discover your attendees’ and exhibitors’ specific expectations and goals.
    • Identify how to recalibrate your show to ensure a more satisfying experience.
    • Provide your attendees a perceived higher return on investment, with less aggravation.

    Mickey McManus, President and CEO, MAYA Design, Inc.

    Location: NOMCC

  • 3:30 p.m. - 5:00 p.m.

    Your Greatest Marketing Opportunity: Your Meeting

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    • Marketing
    • Professional Education

    Now more than ever, planners need to approach meetings strategically and marketing is the key to any strategy. Whether you’re trying to build attendance, enhance perceived value, impart knowledge or foster communities, marketing is critical. Discover where you have opportunities to make an impact and increase perceptions of your organization. Using case studies identify how you can deliver on your attendee’s expectations and boost their desire to keep coming back.

    • Identify the key elements that make up a successful marketing plan.
    • Understand the key factors that drive your prospective attendee’s decision making process.
    • Raise your value within your organization by utilizing integrated marketing principles within your meeting planning process.

    Max Suzenaar, CEO, Minding Your Business, Inc.

    Carolyn Clark, VP, Strategic Services, Minding Your Business, Inc

    Location: NOMCC

  • 4:30 p.m. - 5:30 p.m.

    Ask the Expert - Green Meetings

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    Questions on green meetings? Stop by the Green Meetings Community in the PCMA Pavilion and ask an industry expert your burning questions.

    Kate Edwards, Director, Conferences and Events, US Green Building Council

    Location: NOMCC 2nd Level La Nouvelle Orleans, PCMA Pavillion

  • 5:30 p.m. - 6:30 p.m.

    International Reception (by invitation)

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    Don't miss this reception for international meeting professionals and suppliers. Take advantage of this incredible opportunity to connect with colleagues involved in the global marketplace.

    To request an invitation, please contact Meredith Rollins at mrollins@pcma.org.

    Location: Hilton Riverside Conference Center Port/Starboard/River

  • 6:30 p.m. - 9:00 p.m.

    Evening Reception: The Soul of New Orleans

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    Welcome to the Louisiana Superdome and into the heart of New Orleans soul. Like a New Orleans gumbo, this party is the mixture of the city's cultural soul. Have a taste of the best dishes of New Orleans’ top restaurants and hear the world famous sounds of the Neville Brothers; the Queen of Soul, Irma Thomas; Big Sam’s Funky Nation and many more. Dancing Shoes Recommended

    Location: Louisiana Superdome

  • 8:30 p.m. - 12:00 p.m.

    Muldoon’s Saloon

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    Join your fellow PCMA Annual Meeting attendees and many “celebrity meeting industry bartenders” including Tom Muldoon, president of the Philadelphia Convention & Visitors Bureau for a spirited event to benefit Habitat for Humanity. Great Party! Great Cause!

    Location: Royal Sonesta Hotel Bar